Trusted Agricultural Genetics for Your Farm
We don't sell chicken, we sell genetics.
A Zimbabwean poultry genetics and hatchery business. We supply quality breeds, commercial hatchery services, training and farmer support — so your flock starts with the right genetics.
Branches: Dema · Ten Miles · Mahusekwa
Our core philosophy
Genetics. Knowledge. Opportunity. Impact.
We invest in quality breeding stock and premium hatchery equipment — and just as much in empowering farmers with knowledge.
01
Genetics
Access to quality poultry genetics, from carefully sourced and maintained breeding stock.
02
Knowledge
Teaching farmers how to achieve better results — from egg handling to farm management.
03
Opportunity
Connecting farmers with buyers, other farmers, resellers and potential business partners.
04
Impact
Helping farmers build poultry projects that can progressively become self-sustaining.
Quality genetics alone are not enough.
Poultry-farming success takes the whole chain:
- Quality genetics
- Good breeding standards
- Proper egg handling
- Quality incubation
- Good farm management
- Market access
Breeds
Genetics determine potential
Our portfolio of selected commercial, exotic and indigenous breeds caters for household poultry keeping, dual-purpose farming, breeding, egg production, meat production and specialty poultry.
Breed availability may vary according to breeding and production schedules.
Day-old chicks from 90c
- Light Columbian Brahma
- Black Brahma
- Double Laced Brahma
- Golden Partridge Brahma
- Buff Orpington
- Gold Laced Orpington
- Splash Orpington
- Jersey Giant
- Black Australorp (Pedigree)
- Black Australorp
- Light Sussex
- Koekoek
- Indigenous Road Runners
- Sasso Mix
- Cross Breeds
Products & services
Support across the whole production cycle
- Commercial hatchery servicesProfessional incubation and hatching on premium equipment, plus training on producing better hatching eggs.
- Poultry consultingPractical advice on project planning, breed selection, brooding, housing, feeding, biosecurity and more.
- Training & farmer supportThe knowledge to get the best from your genetics and equipment.
- Accessories & equipmentDrinkers, feeders, brooding equipment and boxes, incubation-related and chick-handling equipment.
- Medication & vaccinesSelected poultry health products, to be used with appropriate veterinary guidance.
We don't just hatch your eggs — we teach you how to produce better hatching eggs.
The Elite Empowerment Programme
Empowering Farmers. Creating Opportunities. Building Futures.
Support for rural and emerging farmers who have the passion to farm but lack the resources to start — from free starter chicks to mentorship and connections to markets. Our objective is not simply to give away chicks. It is to create farmers.
Our approach
- Empower
- Train
- Produce
- Connect
- Market
- Grow
We promote the weak, support the strong, and make a difference in all.
Our people
Working alongside farmers
Our team trains, advises and meets farmers where they are — at our branches, in workshops and out in the community. Knowledge is one of the most important forms of empowerment.
Our team
Out in the community
Training farmers
Visit us
Visit our shop in Dema
Find us at our shop in Dema, or at our Ten Miles and Mahusekwa branches. WhatsApp is the quickest way to reach us.
Admin
+263 71 585 3478Operations
+263 77 715 3252